(Updates with subscriber forecast in third paragraph.)
Dec. 7 (Bloomberg) -- Sky Network Television Ltd., New Zealand’s largest pay television company, said its new Igloo service will make a loss in the 2012 year.
The new service offers free-to-air channels and the option of 11 pay channels which customers can buy on a monthly pre-pay basis, the Auckland-based company said in a statement. Sky has a 51 percent stake in the service and its share of the net loss will be NZ$1.6 million in 2012.Television New Zealand will own 49 percent.
Sky forecasts about 50,000 subscribers will join the service by the end of 2012. Customers require a set-top box which is expected to sell at retail outlets for less than NZ$200, the company said.
The pay channels on offer include Food TV, BBC World News, Comedy Central and the National Geographic Channel. Sports and movies will be available on a pay-per-basis, Sky said.
--Editor: Tracy Withers
To contact the reporter on this story: Tracy Withers in Wellington at firstname.lastname@example.org
To contact the editor responsible for this story: Chris Bourke at email@example.com