Zynga Is Said to Plan to Market IPO Beginning Monday, Dec. 5
November 29, 2011, 10:47 PM ESTBy Douglas MacMillan
Nov. 29 (Bloomberg) -- Zynga Inc., the biggest maker of games on Facebook Inc.’s site, plans to begin marketing its initial public offering to investors on Monday, Dec. 5, according to a person briefed on the matter.
The person asked not to be identified because the plans haven’t been made public.
Zynga, which filed for a $1 billion IPO in July, aims to lure investors who want to profit from rising demand for social games. Founded in 2007, Zynga offers games for free and then sells virtual items within applications, such as a townhouse in “CityVille” or a shipyard in “Empires & Allies.”
Morgan Stanley and Goldman Sachs Group Inc. are managing the offering. Zynga’s shares will trade on the Nasdaq Stock Market under the symbol ZNGA.
To contact the reporter on this story: Douglas Macmillan in New York at dmacmillan3@bloomberg.net
To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net
