Bloomberg News

Cyber Monday Online Spending Increases 33% Over 2010, IBM Says

November 29, 2011

Nov. 29 (Bloomberg) -- Online retail sales increased 33 percent on Cyber Monday from a year earlier as more consumers took to the Internet to make holiday purchases, according to International Business Machines Corp.

The average order size increased 2.6 percent to $198.26 yesterday, the first Monday after Thanksgiving, from $193.24 a year earlier, Armonk, New York-based IBM said on its website. More people also relied on mobile devices to shop, with 10.8 percent of people using a handheld device to visit a retailer’s site, compared with 3.9 percent in 2010. Mobile sales reached 6.6 percent, up from 2.3 percent last year.

To contact the reporter on this story: Tom Giles in San Francisco at tgiles5@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net


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