Bloomberg News

Maple Leaf Wants to Start Sports Channel, Toronto Star Says

November 27, 2011

Nov. 27 (Bloomberg) -- Maple Leaf Sports & Entertainment Ltd., the owner of Toronto’s National Hockey League team, plans to introduce a regional sports channel to boost revenue, the Toronto Star reported.

The channel would generate “billions” of dollars of new sales for the company, the newspaper said, citing unidentified sources. The move would also involve “complex” negotiations with broadcasters and advertisers, the Star said.

BCE Inc. and Rogers Communications Inc., Canada’s largest telecommunications companies, were among possible bidders for Maple Leaf Sports until Ontario Teachers’ Pension Plan on Nov. 25 said it would keep its majority stake in the sports and entertainment company.

Maple Leaf Sports is also looking for a new chief executive officer and may tap Pierre Boivin, Montreal Canadiens president until earlier this year, the newspaper said.

--Editor: James Langford

To contact the reporter on this story: Jeremy van Loon in Calgary at

To contact the editor responsible for this story: David Scanlan at

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