Bloomberg News

Diageo’s Kenyan Unit Plans Production of Tusker Beer Variety

November 26, 2011

Nov. 26 (Bloomberg) -- Diageo Plc’s Kenyan unit plans to introduce a new brand of its Tusker beer and start canning its non-malt drink in the country.

“We will introduce Tusker Lite brand on Nov. 28 and start a new line to can our non-malt drink Alvaro which we expect will improve our top-line growth,” Seni Adetu, chief executive officer of East African Breweries Ltd., told reporters today at a conference in the capital, Nairobi.

EABL is Kenya’s biggest company by market value. The stock has dropped 20 percent so far this year, compared with a 27 percent decline in the benchmark NSE 20 Index over the same period, according to data compiled by Bloomberg.

--Editors: John Deane, Colin Keatinge

To contact the reporter on this story: Johnstone Ole Turana in Nairobi at jturana@bloomberg.net.

To contact the editor responsible for this story: Antony Sguazzin at asguazzin@bloomberg.net.


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