Bloomberg News

U.K. Retail Sales Unexpectedly Rise as Stores Cut Prices

November 17, 2011

(Updates with economist’s comment in fourth paragraph.)

Nov. 17 (Bloomberg) -- U.K. retail sales unexpectedly rose in October as shops offered discounts to lure consumers whose confidence has been undermined by inflation and rising unemployment.

Sales including fuel rose 0.6 percent from September, the most since June, the Office for National Statistics said today in London. The median forecast of 25 economists in a Bloomberg survey was for a 0.2 percent decline. On the year, sales were up 0.9 percent.

U.K. consumer sentiment fell to a record low last month as unemployment increased and inflation outpaced wage growth, while Bank of England Governor Mervyn King said yesterday the economy faces a “markedly weaker” outlook. The central bank, which is buying government bonds to aid the recovery as Europe’s debt crisis escalates, held its key interest rate at a record low this month.

“These numbers are pretty good, though I doubt they’re going to persist,” said George Buckley, an economist at Deutsche Bank AG in London. “The bank will need to keep policy loose for a long period of time. There’s a risk they do more QE before February.”

The pound was little changed against the dollar from yesterday, and traded at $1.5749 at 10:05 a.m. in London.

Price Promotions

In the three months through October, sales rose 0.3 percent from the previous quarter and were up by that amount on the year.

The statistics office said sales in October were boosted by promotions, particularly in the food sector, and pre-Christmas sales. J Sainsbury Plc started a price-matching campaign last month in response to Tesco Plc’s Big Price Drop promotion on 3,000 items.

Food sales rose 0.6 percent in October from September, today’s data showed. Sales in the “other stores” category jumped 2.7 percent, led by computers and telecoms, sporting goods and toys, and jewelers.

Excluding fuel, retail sales rose 0.6 percent on the month in October and were up 0.9 percent on the year.

William Morrison Supermarkets Plc, the smallest of the U.K.’s four main food retailers, said on Nov. 10 that sales growth accelerated in the third quarter as hard-pressed shoppers responded to promotions.

The annual retail-sales deflator, a measure of changes in shop prices, was 4.4 percent in October compared with 4.9 percent in September, the statistics office said. Excluding auto fuel, the deflator was 3.2 percent.


Data yesterday showed that the number of unemployed Britons rose to 2.62 million in the third quarter, the most since 1994. An index of consumer sentiment by Nationwide Building Society published today fell 9 points in October to 36, the lowest since the gauge began in May 2004.

Inflation was at 5 percent in October, while annual growth in pay excluding bonuses was 1.7 percent in the three months through September. Still, King said yesterday that he expects inflation to slow “sharply” in 2012 and that the slowdown in price gains will ease the squeeze on consumers.

--With assistance from Mark Evans, Harumi Ichikura and Jennifer Ryan in London. Editors: Fergal O’Brien, Eddie Buckle

To contact the reporter on this story: Scott Hamilton in London at

To contact the editor responsible for this story: Craig Stirling at

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