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Google Gains U.S. Search Market Share in October, Comscore Says

November 10, 2011, 7:20 PM EST

By Brian Womack

Nov. 9 (Bloomberg) -- Google Inc. widened its lead over Yahoo! Inc. in the U.S. Web-search market in October, data by researcher ComScore Inc. shows. Microsoft Corp. also gained.

Search share for Google rose to 65.6 percent last month from 65.3 percent in September, according to Reston, Virginia- based ComScore. Yahoo’s share slipped to 15.2 percent from 15.5 percent a month earlier, while Microsoft added one-tenth of a percentage point, garnering 14.8 percent of the U.S. market.

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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