Bloomberg News

New York Times Ends Five-Year Decline in Sunday Deliveries

November 02, 2011

(Updates share prices in last paragraph.)

Nov. 1 (Bloomberg) -- The New York Times said its Sunday home delivery rose for the first time in five years during the six months through Sept. 30.

That number increased 0.2 percent from a year earlier to 992,383 customers, the New York Times Co. said today in a statement, citing figures from the Audit Bureau of Circulations.

News Corp.’s Wall Street Journal remained the biggest U.S. weekday newspaper during the period, with total average circulation of 2.1 million, the industry group said today in a statement. USA Today, published by Gannett Co., was second with 1.78 million, followed by the New York Times with 1.15 million.

The Times began charging for full access to its online editions earlier this year. As part of the paid-subscription model, customers who get home delivery, including those who subscribe only on Saturday and Sunday for as low as $3.15 a week, also receive full free daily access to the digital editions. The cost of subscribing to only the digital edition is $8.75 a week, according to the company.

The newspaper said last month that it has “seen positive benefits to home-delivery circulation following the launch of its digital subscription plans.”

The Audit Bureau of Circulations earlier this year changed its reporting rules, replacing “total paid circulation” with “total average circulation,” which consists of a publication’s paid and verified print and digital circulation. Because of the change, the group didn’t give comparisons to previous periods.

Times Co., based in New York, fell 6 percent to $7.16 at the close in New York. News Corp., also based in New York, slid 4.7 percent to $16.69. Gannett, which has its headquarters in McLean, Virginia, dropped 5.2 percent to $11.08.

--Editors: John Lear, James Callan

To contact the reporter on this story: Brett Pulley in New York at

To contact the editor responsible for this story: Peter Elstrom in New York at

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