Bloomberg News

Electronic Arts Estimates 5 Million ‘Battlefield 3’ Units Sold

October 31, 2011

Oct. 31 (Bloomberg) -- Electronic Arts Inc., the second- largest video-game producer, said “Battlefield 3” sold an estimated five million units in the first week globally, making it the company’s fastest-selling game.

The first-person shooter game’s online service saw consumers log on in unprecedented numbers, causing some service problems, Redwood City, California-based Electronic Arts said today in a statement.

Investors are monitoring how “Battlefield 3,” released on Oct. 25, fares in a matchup against Activision Blizzard Inc.’s “Call of Duty” franchise during the holiday period. Activision, the largest game publisher, introduces its latest version on sale Nov. 8.

Electronic Arts didn’t provide revenue estimates for its game. Activision last year said its “Call of Duty: Black Ops” title posted $360 million in sales in North America and the U.K. in 24 hours, a record for any entertainment property.

Video games have a higher retail price, typically $59.99, compared with $8 to $13 for a movie ticket.

Electronic Arts declined 3.1 percent to $23.35 at the close in New York and has gained 43 percent this year. Activision, based in Santa Monica, California, fell 0.5 percent to $13.39 and has risen 7.6 percent.

--Editor: Rob Golum, John Lear

To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


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