Bloomberg News

‘Ra.One’ Has Record 2-Day Debut After Mid-Week Festival Opening

October 28, 2011

Oct. 28 (Bloomberg) -- “Ra.One,” a science-fiction movie, starring one of Bollywood’s biggest actors Shah Rukh Khan, had a record two-day debut after its release was timed for the mid- week holiday of Diwali.

The movie made 625 million rupees ($12.8 million) on Oct. 26 and Oct. 27, Kamal Jain, chief financial officer at co- producer Eros International Media Ltd., said in a phone interview from Mumbai today. The film cost Khan’s production company and Eros more than 850 million rupees to make, Khan said on Oct. 14.

“We are on course to make profits and so are our partners in the movie after the big turnout on the festival,” Jain said. “The film’s major costs were recovered before the release and the box-office numbers are giving a boost to profitability.”

The previous top-grossing Bollywood film with 400 million rupees collected over two days was this year’s “Bodyguard,” which featured another Hindi-movie star Salman Khan. Bollywood’s best openings earn a fraction of Hollywood releases. “Paranormal Activity 3” opened in first place at U.S. and Canadian theaters last weekend, generating $52.6 million for Viacom Inc.’s Paramount Pictures.

In “Ra.One,” Khan plays a superhero G.One, who battles the evil Ra.One in cyberspace. The title phonetically sounds the same as Ravan, the villain in the Hindu mythological epic Ramayan. The movie, with 3,500 visual effects, premiered in Dubai, London and Toronto earlier this week. It is directed by Anubhav Sinha.

The film opened in 3,100 theaters in India and 904 abroad including in Russia and China, Eros International said.

The total cost for the movie may have been a record 1.5 billion rupees, according to Komal Nahta, editor of Film Information, an Indian movie trade journal.

“We have partners who might have spent a lot more in marketing and that budget doesn’t come on us,” Khan said Oct. 14.

--Editors: Abhay Singh, Indranil Ghosh

To contact the reporters on this story: Anoop Agrawal in Mumbai at aagrawal8@bloomberg.net

To contact the editor responsible for this story: Hari Govind at hgovind@bloomberg.net


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