Bloomberg News

Cain Launches 9-9-9 Radio Defense as Perry Plans Flat-Tax Speech

October 24, 2011

Oct. 24 (Bloomberg) -- Republican presidential candidate Herman Cain is starting a national radio advertising campaign tomorrow to promote his 9-9-9 tax plan, just as Texas Governor Rick Perry seeks to wrest momentum in the race by pitching a flat-tax proposal.

Cain’s first-person appeal for his plan is to begin on Rush Limbaugh’s talk radio program, according to a statement from the former pizza executive’s campaign, and is designed to help his upstart bid recruit supporters and raise money in Iowa, site of the nation’s first presidential caucuses set for Jan. 3.

The ad and website follow criticism of Cain’s plan to scrap the tax code and create 9 percent income, business and sales taxes. Cain’s Republican rivals argue it could open the door to higher taxes overall, and an independent analysis found the 9-9- 9 plan would cut taxes for wealthier Americans while raising them for middle-income earners.

Steve Grubbs, hired last week as Cain’s Iowa chairman, said advertising on Limbaugh’s show -- which airs on the state’s two largest radio stations -- “will support our renewed efforts to line up precinct captains in 1,500 locations across the state and help us raise the critical donations we need.”

Perry in a speech tomorrow at a plastics manufacturing company in Gray Court, South Carolina, is to unveil what he has described as a flat-tax proposal. He also is set to start a week-long ad campaign in parts of Iowa later this week.

--Editors: Don Frederick, Laurie Asseo.

To contact the reporter on this story: Julie Hirschfeld Davis in Washington at

To contact the editor responsible for this story: Mark Silva at

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