Bloomberg News

Philip Morris Marketed Light Cigarettes as Safer, Lawyer Says

October 17, 2011

Oct. 17 (Bloomberg) -- Altria Group Inc.’s Philip Morris unit deceived Missouri consumers by marketing Marlboro Lights as safer than regular cigarettes, a lawyer said at the end of trial.

“Philip Morris made two promises -- to provide lower tar and nicotine to smokers,” Stephen Swedlow, who represents Missouri smokers suing the company, said today in state court in St. Louis. “They did not deliver on this.”

To contact the reporter on this story: Margaret Cronin Fisk in Detroit at mcfisk@bloomberg.net

To contact the editor responsible for this story: Charles Carter at ccarter12@bloomberg.net


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