Bloomberg News

Wal-Mart Beats Target, Kmart on Toy Pricing for Holidays

October 14, 2011

(Updates shares in fifth paragraph.)

Oct. 14 (Bloomberg) -- Wal-Mart Stores Inc.’s prices on toys it expects to be best-sellers this holiday season are lower than competitors Target Corp. and Sears Holdings Corp.’s Kmart chain, according to a Bloomberg Industries analysis.

Prices for a group of 15 toys that included Elmo Rocks from Hasbro Inc. and Leapfrog Enterprises Inc.’s Leap Pad Explorer are 9 percent higher at Target and 13 percent more expensive at Kmart, according to a report led by Poonam Goyal, a Bloomberg Industries analyst.

Wal-Mart, the world’s largest retailer, also had lower prices than Amazon.com Inc. on 18 items and Toys “R” Us Inc. on 12 comparable toys, the study showed.

U.S. retail sales growth will slow to 2.8 percent during the holiday season this year amid decelerating job growth, a weak housing market and a volatile stock market, the National Retail Federation said last week. The increase to an estimated $465.6 billion in sales in November and December compares with a 5.2 percent jump last year, the Washington-based NRF said.

Wal-Mart, based in Bentonville, Arkansas, rose 0.8 percent to $55.46 at 4:15 p.m. in New York. Minneapolis-based Target advanced 0.4 percent to $52.95, and Hoffman Estates, Illinois- based Sears gained 2.9 percent to $71.54.

--Editors: Kevin Orland, Robin Ajello

To contact the reporter on this story: Matt Townsend in New York at mtownsend9@bloomberg.net

To contact the editor responsible for this story: Robin Ajello at rajello@bloomberg.net


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