Bloomberg News

Apple Design Chief Jony Ive to Set Product Vision After Jobs

October 06, 2011

(Updates with design award in eighth paragraph. For more coverage on Jobs’s passing, see EXT5<GO>.)

Oct. 6 (Bloomberg) -- Apple Inc. lost its technology visionary in Steve Jobs, who passed away yesterday, leaving head product designer Jonathan Ive to fill the creative gap.

Ive, who goes by Jony, has been Jobs’s foremost creative partner within Apple, according to Eric Chan, who runs Ecco Design Inc., an industrial design firm. Ive oversaw the development that led to devices such as the iMac, iPod, iPhone and iPad, honing a close working relationship with Jobs after the late co-founder returned to Cupertino, California-based Apple in 1997.

A design prodigy who won a British student award twice while attending Northumbria University in the 1980s, Ive said in a 2006 speech that his goal “is not self-expression. It’s to make something that looks like it wasn’t really designed at all -- because it’s inevitable.”

That’s been the case since his college days, according to Clive Grinyer, who went to school with him. Grinyer recalled visiting Ive’s apartment, and being shocked to see hundreds of foam models of a single product. Each one was good enough to have been the final product, said Grinyer, who later worked with Ive at a small design firm called Tangerine.

Candy-Colored IMac

In 1992, Ive moved from projects like designing toilets at Tangerine to Apple. After Jobs returned to the helm of Apple in 1997, he needed the yet-to-be-released iMac to be a hit. To make sure it stood out, Jobs approved Ive’s plan to use a candy- colored translucent plastic enclosure -- a major expense given the falling prices for computers at the time.

Ive and his team do their work in a lab deep within Apple’s Infinite Loop campus -- in a room locked off from all but the highest-ranking executives.

The British native is known to travel to Asia for weeks, studying intricacies of metal-bending equipment, according to former Apple designer Thomas Meyerhoffer. The result is that Apple’s products have unique shapes, textures and thinness. The solid feel of products such as the iPhone is due in part to Ive’s insistence on minuscule tolerances -- the tiny gaps around each part and screw in a product.

Ive was named Designer of the Year by the Design Museum London in 2003 and Apple products are featured in permanent collections of museums including the Museum of Modern Art in New York and the Pompidou in Paris, according to Apple.

Ive lacks operations, marketing and sales skills, something he doesn’t regret, according to his 2006 speech.

“Victories from your ability to sell are very short- lived,” Ive said in the speech. “Victories from things you’ve really worked hard at can have a lasting impact.”

--Editors: Nick Turner, Cecile Daurat

To contact the reporter on this story: Peter Burrows in San Francisco at

To contact the editor responsible for this story: Tom Giles at

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