Bloomberg News

Unilever to Open Factory in Mexico to Support Deodorant Growth

July 06, 2011

July 5 (Bloomberg) -- Unilever, the world’s second-biggest consumer-goods company, announced today that it will open a factory in Mexico to produce deodorants for distribution across its Americas unit.

Unilever, which is focusing on expansion in faster-growing emerging markets to support a strategy to double its sales growth, will invest 100 million euros ($145 million) in the factory over the next three years, the company said today in a statement.

The London- and Rotterdam-based company has about half of the market share in the Americas region for deodorants, Pier Luigi Sigismondi, chief supply chain officer, said today, and will produce the Axe, Rexona and Dove deodorant brands at the factory for export across the region. The factory will initially produce a quarter of a billion cans of deodorant a year, with additional capacity.

Unilever plans to open 30 new factories by 2015, Sigismondi said today, mostly in developing and emerging markets, and will be investing over 5 billion euros in new production and improved technology.

To contact the editor responsible for this story: Clementine Fletcher at

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