Bloomberg News

Youku Begins Pay Service in China, Adds Warner Bros. Films

June 28, 2011

June 28 (Bloomberg) -- Youku.com Inc., the largest online video site in China, said it partnered with Warner Bros. to offer U.S. video-on-demand titles to Chinese Internet users starting today.

The three-year agreement with the U.S. movie studio will provide as many as 450 films, including new releases and classics, Youku Chief Executive Officer Victor Koo said in an interview at the company’s headquarters in Beijing today.

--Edmond Lococo.

To contact the editor responsible for this story: Anand Krishnamoorthy at anandk@bloomberg.net


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