Bloomberg News

SAP’s Snabe Says Closer Partnership With HP Would Make Sense

June 09, 2011

(Updates with detail on Hana product in third paragraph.)

June 9 (Bloomberg) -- SAP AG Co-Chief Executive Officer Jim Hagemann Snabe said it would make sense to cooperate more closely with Hewlett-Packard Co. on in-memory computing that allows real-time analytics.

“That is one of the cornerstones and a possible extension of partnership with HP,” Snabe told journalists on the sidelines of the World Economic Forum meeting in Vienna today.

SAP’s Hana in-memory computing product, or High-Performance Analytic Appliance, is designed to speed up analysis of business data. It comes on servers from companies such as HP, International Business Machines Corp., Dell Inc. and Cisco Systems Inc. SAP said in April it had a “triple-digit-million- euro pipeline” for both Hana and for the mobile platform it developed after acquiring Sybase Inc. last year.

As software is increasingly accessed over the Internet and workers use more mobile devices, SAP is betting on in-memory computing and mobile products and services to help it win business from rivals such as Oracle Corp. The new products will account for about a quarter of a projected 20 billion-euro ($29 billion) in sales by 2015, SAP said in May. In 2010, SAP’s revenue was 12.5 billion euros.

HP Chief Executive Officer Leo Apotheker wants to deepen the relationship with SAP, Manager Magazin said last month, citing an interview with Apotheker, who stepped down as SAP’s CEO in February last year.

Hana customers include the computer maker Lenovo Group Ltd, and Colgate-Palmolive Co., the world’s largest toothpaste maker.

--Editors: Robert Valpuesta, Jerrold Colten.

To contact the reporters on this story: Radoslav Tomek in Vienna via; Ragnhild Kjetland in Frankfurt via;

To contact the editor responsible for this story: Kenneth Wong at

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