Bloomberg News

Nouvelle Brasserie of Madagascar to Double Beer Production

June 09, 2011

June 9 (Bloomberg) -- Nouvelle Brasserie de Madagascar SA plans to double output to meet increasing demand for its beer, seven months after starting operations in the Indian Ocean island nation, the company’s chairman said.

Nouvelle will spend 1.8 million euros ($2.6 million) to boost production to 20,000 hectoliters from about 10,000 hectoliters, Chairman Richard Wooding said in an interview today in the capital, Antananarivo. The company has a market share of about 10 percent, he said.

The company signed contracts yesterday for extra machines for its factory in Ambatolampy, about 70 kilometers (44 miles) south of Antananarivo, Wooding said. It will also distribute beer in more cities, he said.

Nouvelle, which is targeting 25 percent of Madagascar’s beer market within three years, starting brewing Skol in November. It’s 40 percent-owned by Phoenix Beverages Ltd., Mauritius’s biggest brewer and softdrinks maker that bottles Coca-Cola, while Brussels-based Unibra SA also holds a 40 percent stake and French development financier, Proparco has 20 percent.

Societe Tananarivienne de Refrigeration et de Boissons Gazeuses is the only other brewery operating in Madagascar.

--Editors: Gordon Bell, Andrew J. Barden

To contact the reporter on this story: Hannah McNeish in Johannesburg at hmcneish@bloomberg.net

To contact the editor responsible for this story: Andrew J. Barden at barden@bloomberg.net


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