PPR SA (PP)'s La Redoute mail-order unit may cut 151 jobs at its head office and may shut all of its 81 stores, which employ 430 people, citing a shrinking market and competition that's driven down prices.
La Redoute, which says it has 18 million customers, will focus on the Internet as its most important sales channel, according to an e-mailed statement today that followed a presentation to employee representatives. The PPR division also plans to transfer 91 employees to another company that would run mail-order handling.
``The home shopping market is characterized by a decline in traditional mail order, which has not been sufficiently offset by growth in online sales, as well as by heightening competition and a downward trend in prices,'' the statement said.
Paris-based PPR's other units include the Gucci Group luxury business and Conforama furniture chain.
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