Bloomberg News

Telecinco Leads TV Ratings for 23 Consecutive Months (Update1)

February 01, 2008

Gestevision Telecinco SA (TL5), Spain's biggest commercial broadcaster, led the nation's television ratings for a 23rd straight month.

The company's January audience share reached 19 percent, its lowest January level since 2002 and matching its share in December, according to audience tracker Barlovento Comunicacion. Antena 3 de Television SA had 16.9 percent, behind state-owned channel TVE 1, which stood at 17 percent. Cuatro rose to a record 8.3 percent and La Sexta had 4.9 percent, according to Barlovento.

Giuseppe Tringali, Telecinco's chief executive officer for advertising, said in November the broadcaster aims to maintain an audience share of about 20 percent this year.

To contact the reporter on this story: Paul Tobin in Madrid at ptobin@bloomberg.net

To contact the editor responsible for this story: Lars Klemming at lklemming@bloomberg.net


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