Bloomberg News

U.S. Ad Spending Was Little Changed in First Half

September 11, 2007

U.S. advertising spending was little changed at $72.6 billion in the first half as gains in Internet and magazines made up for declines in broadcast television in newspapers, according to TNS Media Intelligence.

Ad expenditures fell 0.3 percent from $72.8 billion a year earlier, New York-based TNS, a research company, said today in a statement. Spending on TV networks fell 3.6 percent to $11.8 billion and newspapers declined 5.8 percent to $12.9 billion.

Ad spending will ``continue to face challenges'' in the second half, TNS Chief Executive Officer Steven Fredericks said in the statement. TNS lowered its forecast for 2007 ad expenditures in June, predicting a rise of 1.7 percent to $152.3 billion. TNS expected a 2.6 percent gain in December.

First-half Internet display ads gained 18 percent to $5.52 billion, TNS said.

Spending on magazines rose 4.6 percent to $14.6 billion in the first half compared with a year earlier, TNS said. Radio ad expenditures fell 2.7 percent to $5.14 billion.

To contact the reporter on this story: Leon Lazaroff in New York at llazaroff@bloomberg.net.

To contact the editor responsible for this story: Jennifer Sondag at jsondag@bloomberg.net.


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