Coupons Inc., a closely held provider of printable Internet coupons, said it bought Consumer Networks LLC to reach more than 550 newspaper Web sites.
The terms of the deal weren't disclosed in a statement from Belmont, California-based Coupons. Consumer Networks, a venture owned by Gannett Co., Tribune Co. and Copley Press Inc., provides newspaper Web sites with coupons from national and local retailers through its Boodle service.
The Boodle service has been using software from Coupons Inc. for the past four years. The company provides coupons to 75 million shoppers a year.
Newspapers deliver about 90 percent of the 384 billion coupons provided each year, said Steven Boal, chief executive officer of Coupons. Newspaper Web site views are up 11 percent from 2006, the statement said.
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