Research In Motion Ltd. (RIM) signed a license to use a version of Sonic Solutions' Roxio Media Manager software on its BlackBerry e-mail device as it tries to reach more consumer customers.
The software lets users more easily transfer photos, video and music between their computers and mobile devices, Novato, California-based Sonic said in a statement.
Research In Motion executives, including co-Chief Executive Officer Michael Lazaridis, spoke to analysts today about plans to add more entertainment features to their product line. The company aims to entice consumers who want more than just a phone and e-mail device.
Sonic's software will help users search for media files on their computer, create play lists, edit photos and copy them onto their BlackBerrys more easily, the statement said.
Shares of Sonic rose 9 cents to $13.53 at 4 p.m. New York time in Nasdaq Stock Market trading (SNIC:US). Shares of Waterloo, Ontario- based Research In Motion rose $1.81 to $139.83.
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