AT&T Inc. (T:US), the largest U.S. telephone company, started selling red versions of mobile phones made by Research In Motion Ltd. (RIM) and Palm Inc. to expand the appeal of the devices beyond the corporate market.
A ruby-colored BlackBerry, made by Research In Motion, and a crimson version of Palm's Treo 680 are available immediately starting at $199.99 with a two-year contract, San Antonio-based AT&T said in a statement today.
The new colors follow Motorola Inc.'s introduction of a bright red Razr phone for consumers. Users of e-mail phones such as the BlackBerry and Treo typically spend more on data services than consumers with a more basic mobile phone.
Shares of Sunnyvale, California-based Palm added 19 cents to $17.31 at 4 p.m. New York time in Nasdaq Stock Market trading. Shares of Waterloo, Ontario-based Research In Motion rose $2.34, or 1.7 percent, to $136.87.
To contact the reporter on this story: Ville Heiskanen in New York at email@example.com
To contact the editors responsible for this story: Cesca Antonelli at firstname.lastname@example.org