Bloomberg News

Cuatro Set to Boost Audience Share for Fourth Month (Correct)

February 01, 2007

(Corrects ranking in first paragraph of story originally published Jan. 30.)

Sogecable SA 's free-to-air television channel Cuatro was poised to increase its audience share for a fourth straight month.

Cuatro's share of viewers for January was 7.4 percent as of Jan. 28, according to data from audience tracker Sofres obtained by Bloomberg. Gestevision Telecinco SA led with 20.6 percent while Antena 3 de Television SA stood at 18.2 percent.

Madrid-based Sogecable, Spain's largest pay-television company, is betting on Cuatro to bolster sales as growth at its main business stalls. The channel started broadcasting in November 2005 and in December 2006 its audience share was 7.2 percent.

``This proves that every month the channel adds viewers and that is very encouraging,'' said Fabian Lares, a Madrid-based analyst at Espirito Santo Investment, who has a ``buy'' rating on the stock.

To contact the reporter on this story: Paul Tobin at ptobin@bloomberg.net

To contact the editor responsible for this story: Lars Klemming at lklemming@bloomberg.net


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