Ward Platt, managing director and executive vice president of News Corp. (NWSA:US)'s National Geographic Channel Asia, comments on the media markets in China and India.
China is the world's biggest TV market, with an audience of 1.2 billion, according to a 2006 report by the Chinese Academy of Social Sciences.
Platt spoke in a TV interview in Singapore today.
On regulations barring foreign ownership of TV channels in China:
``It's been a frustrating market for sure. We do have a 24-hour channel in limited places, like most broadcasters. But getting the 24-hour channel on basic cable isn't happening.
``At the moment, we're focusing a lot of energy particularly in China but around the region on non-linear distribution of our content in terms of to broadband portals, to video-on-demand services and mobile services. That's certainly one of the key focuses in China, where the regulations over video content distributed over the internet are certainly in practice much more lax than they are on foreign brands on TV stations.''
On multinationals investing in the Indian TV market:
``The opportunity to offer a much broader range of content offerings is there for all of us, so it's going to be a bit of a land grab. I think all the major media companies around the world are eyeing India so it's a bit of a crazy place at the moment but exciting nevertheless.''
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