This Week's Episode

Selling Across Cultures

Strategies for Immigrants Selling in the U.S.

BusinessWeek -- Savvy Selling imagePradeep Anand, an author and president of the marketing consultancy Seeta Resources, says success in sales comes from establishing trust with prospective clients. Here he shares advice for immigrant salespeople unfamiliar with the U.S. market with BW Savvy Selling columnist Michelle Nichols

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