This Week's Episode

Search.com

BusinessWeek -- The Cutting Edge imageTony Conrad is the founder and CEO of Sphere.com, the latest blog search engine. Based in San Francisco, Sphere uses algorithms not just to locate the latest blog posts but also to sort them by topic and the authority of the blogger. Conrad, a former venture capitalist, now confronts market leader Technorati. But Sphere must also keep an eye out for Google and Yahoo! in this new and fast-growing area of the search market. On a foggy morning, Conrad talks with BW's Stephen Baker in his offices on San Francisco's Presidio. A dog lies at his feet, a siren wails out the window, and Conrad shows Baker -- who admits to feeling a little jaded -- how to use Sphere to discover exciting new blogs

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