BusinessWeek - The Cutting Edge

Soccer Bonanza

How World Soccer Daily is using podcasts

PodcastsSteven Cohen talks about how the satellite radio show World Soccer Daily is using podcasts to reach a broader audience. Along with co-host Nick Geber, Cohen puts out a daily two-hour podcast that's turned into the second-most-popular sports podcast online. Cohen talks how advertisers have responded to the podcast and his opinion that podcasts work best as an adjunct to existing media properties such as radio or TV shows

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