With the goal of revving up the media company’s digital offerings, Larry Kramer took over as head of CBS's digital media unit in April. Under his leadership, CBS is now dishing up more specialized content, blogs, and video -- plus plenty of podcasts. Whether by presenting snippets from 60 Minutes or chats with the partipants from Survivor, CBS has jumped into podcasting. For Kramer, podcasting simply means a new way of distributing content. Those with good content will succeed, no matter how much the delivery of those creative works changes, he says. Kramer discusses the business models he sees emerging, including attracting advertising and selling podcasts of interviews with celebrities
