BMW is an idea machine, driven by a culture that listens to entry-level workers and rewards the risks they take. As others try to repeat that feat - ideas flow better in more cooperative, flat organizations - chaos has the potential to reign. Managers need a way to cut through the clutter and new ways to stay better aware of their organization's collaborative cultures. Management Editor Jena McGregor speaks with Rob Cross, a University of Virginia professor and expert on visualizing the social networks that are so essential to great innovation in an organization