BusinessWeek - CEO Guide To Technology

The CEO's Guide to Social Networks

Social Networks

BusinessWeek - CEO Guide To Technology imageSocial networks aren't just for teens anymore. Executives and companies are increasingly using online social networks for a wide range of activities including recruiting, branding, advertising, sales, business development, market research and customer service. There are a number of social networks designed for executives, including LinkedIn, Ryze, OpenBC and Ecademy. Other firms are creating their own social networks to keep in contact with both company alumni and customers

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