Leading architect Peter Marino discusses how he conducts in-depth, in-house R and D before designing show-stopping flagship stores for the world's most chic luxury brands, from Chanel to Vuitton. He incorporates cutting-edge materials in store architecture to reflect a luxury brand's contemporary sensibility. While other "starchitects" have certainly contributed to show-stopping stores, Marino has made brand-building architecture a focus of his ever-growing practice