In 1977, Bob Greenberg and his brother Richard founded R/GA -- and helped pioneer the use of advanced motion graphics and digital special effects. The company first turned heads one year later with its title sequence for the movie Superman. R/GA went on to produce visual effects for some 4,000 commercials and 400 films, including Alien and Predator. Almost 30 years later, Greenberg is still pushing the edges -- of marketing and advertising. Now a multiplatform ad agency, R/GA has helped brands like Nike, Purina, Nokia, and Target change the way they engage their customers
