| e-Books available through BusinessWeek Online |
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 What It Takes To Be Number #1: Vince Lombardi on Leadership
In this inspiring book, Vince Lombardi, Jr. explores his father's leadership philosophy, and extracts powerful lessons about what it takes to be an effective leader.
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$24.95 |
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 The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance
Six Sigma was originally developed at Motorola in the 1980's and has become one of the most widely discussed and reported trends in business over the past two years.
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$29.95
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 John Bogle on Investing: The First 50 Years
John Bogle on Investing is the first comprehensive review of the career and contributions of this dynamic investing icon. From Jack Bogle's never-before-published 1951 Princeton thesis to more than two dozen essays covering five decades of investing, it is a 50-year compendium of the work and wisdom of one of the world's most important financial figures.
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$29.95
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 The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products
In this practical guide to the future of ebusiness, BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer (B2C) ebusinesses, now and in the years ahead, are those built on interactive business-to-business (B2B).
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$24.95
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 Digital Transformation: The Essentials of e-Business Leadership
Written by the top e-business strategists at KPMG Consulting/Metrius, Digital Transformation provides you with a road map for leading your company through the transition from business to e-business.
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$21.95
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 Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Loyalty.com shows companies how to shift their focus from impersonal database marketing to true customer relationship management (CRM), blending CRM and Web strategies to outline a program for lasting customer relationships.
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$29.95
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 The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution
Strategic tools and techniques for implementing GE leader Jack Welch's innovative business practices--and removing the boundaries to success--within your own organization.
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$24.95
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 The Digital Economy: Promise and Peril in the Age of Networked Intelligence
The Digital Economy explains the new economy, the new enterprise, and the new technology, and how they link to one anotheróhow they enable one another
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$14.95
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 Jack Welch & The G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO
Jack Welch is indisputably the most effective CEO in America today and has been for the past two decades. Robert Slater concentrates on Welch's present-day business strategies and his vision for the future in Jack Welch and the G.E. Way.
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$24.95
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 Stocks for the Long Run
Jeremy Siegel's classic guide has been revised to include today's most successful investment strategies. With its phenomenal analysis of financial market returns since 1802, no other book offers such an in-depth historical--and yet timely--perspective on what drives the market.
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$29.95
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 Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors
In this updated edition of his groundbreaking best-seller, author Michel Robert stresses strategic thinking as today's most powerful management tool and the key to a winning, growth-oriented strategy.
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$24.95
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 The Unoffcial Business Traveler's Pocket Guide: 249 Tips Even the Best Business Traveler May Not Know
Have you ever wondered...How to score an elusive airline upgrade? Which hotel rooms are the safest How to get the best rental car on the lot? Accessible, friendly, and easy to use, The Unofficial Business Travelers Pocket Guide provides answers.
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$10.95
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 Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business
Filled with provocative examples from executives from top corporations, Blueprint to the Digital Economy offers breakthrough insights on the emerging business environment--plus the strategies necessary to turn digital promise into reality.
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$24.95
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 Defying the Market: Profiting in the Turbulent Post-Technology Market Boom
DEFYING THE MARKET provides key techniques for investing in tomorrow's post-technology boom--even as you strategically hedge your portfolio against the uncertain new economy.
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$24.95
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 The Greenspan Effect: Words That Move the World's Markets
The book that cracks the Greenspan code--helping investors understand Alan Greenspan's words and showing them how to separate meaningless rhetoric from market-moving signals.
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$18.95
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 Understanding the Euro
In a concise, accessible, and nontechnical style, Understanding the Euro explains the new currency and its worldwide ramifications.
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$29.95
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 When the Dow Breaks: Insights & Strategies for Protecting Your Profits in a Turbulent Market
This techniques-driven investment strategy guide shows you how to safeguard your stock portfolio against recurring stock market corrections or crashes.
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$24.95
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 Hiring Great People
Hiring Great People removes the guesswork from your hiring process, giving you solid, no-nonsense tools and processes to identify and attract your industry's highest performing employees.
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$14.95
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 Net Ready
Net Ready shows how CISCO has made itself the pre-eminent player in the new global economy -- and how anyone else can apply CISCO's unique strategies to succeed on the Web.
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$24.95
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Copyright 2001, Bloomberg L.P.
