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Category: Innovations

Forget the Recession? Microsoft CEO Says Innovate

Posted by: Roger Crockett on June 18

“There’s never been a more exciting time for innovation,” Ballmer said. “The next 10 years are going to be as good or better than the last 10.”

Innovating Through a Recession

Posted by: Peter Coy on June 10

A sandwich just isn’t a sandwich without the TANGY ZIP of Miracle Whip. If you don’t know that advertising slogan it’s because you weren’t around in 1933, when Kraft launched…

About

BusinessWeek’s Joe Weber, Patricia O'Connell, Michelle Conlin, Frederik Balfour, Peter Coy, Greg Spielberg and Roger Crockett examine The Case for Optimism by looking past the financial turmoil and economic unrest gripping the globe to focus on the promising future that lies on the other side of this storm. We’ll chronicle the forward thinkers investing in R&D, launching promising new products, entering new markets, or implementing management and leadership.

See why BusinessWeek Editor-In-Chief Stephen J. Adler is optimistic about the economy amid the sharpest downturn since the Great Depression.

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