Ten Ways to Use LinkedIn in Your Job Search

Perhaps you ventured onto LinkedIn and forgot about it. Or maybe you're scared of LinkedIn, period. Let us guide you through what you're missing

By Liz Ryan

(The first paragraph has been revised to correct the number of LinkedIn users.)

If you're a business or professional person and not using LinkedIn, you're behind the curve. Seventy million business networkers must be on to something. LinkedIn is the 800-pound gorilla of business networking sites and an essential tool for job seekers in particular. According to the LinkedIn website, a new user joins the site every second, and it's easy to see why. LinkedIn is a free billboard for businesspeople. It showcases not only your name, photo, and professional credentials but also your colleagues' recommendations, your brilliant thinking (by way of a Powerpoint (MSFT) presentation or white paper attached to your profile), and your excellent roster of connections.

The way to begin your career on LinkedIn is to build a sharp profile. Jump over to LinkedIn.com to create a login and password and begin to fill out your profile.LinkedIn helps you in your profile-building project by providing a handy thermometer-type tool that tells you how complete your profile is.(Until your profile looks fairly complete, resist the temptation to start inviting your friends to join you on LinkedIn.) Push on until you've reached at least the 70-percent mark.If you have a little more energy, use the Applications at the bottom of the profile-editing page to add a Powerpoint deck, your full-text résumé in Word format, an article you wrote, your own blog, or other content to your profile. Last, create a personalized LinkedIn URL for yourself, like this: http://www.LinkedIn.com/in/yourname, and use that URL on your résumé, job-search business cards, and job-search-related correspondence. Now rest and give yourself a pat on the back. You've arrived on the business-networking scene.

Of course, launching a LinkedIn profile is only the first step. LinkedIn offers tons more in the way of friendly functionality for your job search. Not sure how to leverage LinkedIn in your job search? Read on.

1. Write a Compelling Profile

Your LinkedIn profile can read just like your résumé, but it doesn't have to. You can stretch the envelope a bit and use a more human voice to showcase your professional passions and drivers. In particular, make sure that your "headline" field (the one just under your name on your LinkedIn profile) lets the world know your purpose. If you're unemployed, by all means use your "headline" to showcase your availability for work, for example:

Anne Smith

Startup Veteran/Online Marketing Manager ISO Next Challenge

or

Jack Rogers

Sportswriter/Editor with Print and Broadcast Chops Seeking New Opportunity

You get 120 characters in the LinkedIn "headline" field, so use them wisely.

2. Tell Us Your Story

The large LinkedIn Summary field is much like a résumé summary, but longer. There's plenty of room to share your career history with readers in a compelling way. You can tell us your professional story in this space. As you can imagine, stories are easier on the reader than deadly dull résumè-type paragraphs. You might begin your Summary this way, for instance:

"Ever since I began covering business events for my college newspaper, I've been fascinated by business story-telling and its power to shape audience behavior. As a PR manager for B2B and B2C companies for the past 10 years, I've gotten my employers covered by Businessweek and USA Today (GCI) by crafting stories that connect readers with our brands."

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