Posted by: Lindsey Gerdes on September 03
Apparently students still value work-life balance above all else when listing top characteristics of an ideal entry-level employer, placing it well above other factors such as salary and meaningful work.
This according to Tracy Lynn Drye, the Senior VP of Employer Branding & University Relations at Universum USA, the research firm BusinessWeek partners with for the student data portion of our Best Places to Launch a Career ranking.
Drye says that work/life balance usually drops on students’ lists of priorities during recessions, but not this time around. “I think this goes back to the fact that this generation is not afraid to ask for what previous generations didn’t,” says Drye. “They want more work/life balance and more flexibility and the ability to work on their own time and their own hours.”
But right now aren’t people more concerned with getting a job in the first place and having some security? It would seem that work/life balance would be the last thing on their minds. Or that it should be, at least..
If these statistics are true (Universum surveyed over 60,000 undergrads about the most important characteristics of ideal employers), they seem to play into the stereotype of Millennials/Gen Y as a rather entitled, spoiled group of young workers.
However, one could also argue that having balance in one’s life actually improves effectiveness and is a much more realistic goal in this era of internet and cell phones because it’s far easier to have flexibility that eluded prior generation.