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Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets
As consumers rethink their priorities, companies struggle to revamp their marketing. Here's who's coming out ahead
Its promotions have made it the No. 1 cola in the mainland
Instead of lavish ads, it invests in technology and distribution—and the results are startlingly effective
The German carmaker is pouring money into marketing to expand its share of the luxury market and push diesel models in the U.S.
Plasma sets have given it a big boost. Now it's betting consumers will pay up for 3D
The recession has proved a boon, but to stay dominant the company is launching new products and wooing the Russian market
"Be helpful, be consistent, be everywhere," advises Chris Brogan, co-author of Trust Agents, a book of advice for those looking to navigate the world of social media and marketing to build sustainable brands
Graduates lucky enough to land a job may find the prospect of responsibility and rapid advancement surprisingly strong. But don't count on bigger salaries