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Rockwell's Dramatic Brand Strategies

Architect and Broadway set designer David Rockwell discusses why it's important for corporations to invest in design during the economic downturn

The Debate Room

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Stimulus Package, Part II

The U.S. needs a second economic stimulus package to help struggling Americans and invigorate the economy by putting more money into circulation. Pro or con?

 

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FHA-Backed Loans: The New Subprime

The same people whose reckless practices triggered the global financial crisis are onto a similar scheme that could cost taxpayers tons more

IN: Inside Innovation

In this issue of BusinessWeek's Inside Innovation, we take a look at innovation efforts worldwide, from big money contests such as the X-Prize to Indian design startups looking to win offshore and domestic customers. Plus, green cars and Broadway branding

Network Security Breaches Plague NASA

Repeated attacks from abroad on NASA computers and Web sites are causing consternation among officials and stirring national security concerns

IN YOUR FACE: NESTLE’S GREEN CHALLENGE

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Reader Jacquelyn Ottman Writes:

"It's clear to me that Nestle's real problem was not a lack of green marketing communication, but rather the failure to eco-innovate."

 

The Welch Way

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How To Save Detroit

GM and Chrysler should declare bankruptcy, join forces, and build a future