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Best Global Brands

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Best Global Brands

Familiar names, solid brand recognition: Here's a look at BusinessWeek's annual list of the world's top brands and why they fare so well with consumers

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Special Report

Best Global Brands

Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek's 100 Best Global Brands are doing exactly that

Picking the 100 Best Brands

Here's how Interbrand puts a number on the power of a name

Brands: Moving Overseas to Move Upmarket

Consumer goods regarded as workaday in their home countries often gain luxury cachet when launched in a foreign land

How Brands Become 'Girl Approved'

Monday can't buy you love with millennial girls. In fact, scoring brand equity with Gen Y is getting a whole lot harder