BusinessWeek SmallBiz
December 2007/January 2008

Featured Video

screenshot from featured video

Trend or Fad?

Henrik Vejlgaard, author of Anatomy of a Trend, explains how to judge whether the latest fashion is a trend with legs or just a passing fad

BW Mall - Sponsored Links

Jump Start

image of columnist

Bang For Their Buck

Doug Hall explains why building perceived value puts you in good stead with customers