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Current BW Magazine Table of Contents

August 6, 2007 BW Magazine Table of Contents

August 6, 2007 Best Global Brands Table of Contents









Best Global Brands
How five names in this year's rankings staged their turnarounds

Online Extra: Slide Show: The Top 100 Brands
BusinessWeek and Interbrand team up to rate the best brands

Scoreboard: The 100 Top Brands (.pdf)

Online Extra: The 100 Top Brands Interactive Scoreboard
Search the interactive rankings of this year's featured brands

Online Extra: Q&A with Google's VP of Marketing
David Lawee explains why using the customer as "true north" makes the Google brand one of the easiest in the business to manage

Online Extra: McDonald's Supersized Gains
Chief Marketing Officer Mary Dillon on how the fast-food chain, No. 8 on our Best Global Brands list, has created a dialogue with customers

Online Extra: Louis Vuitton's Life of Luxury
Chairman and Chief Executive Yves Carcelle gives insight into LVMH's culture, and how to market the global growth of a prestige brand

Online Extra: Nokia Wins With Wide-Angle Vision
The world's largest handset maker seemed to be missing out on the latest trends, but its strategy of building emerging-market-business paid off

Online Extra: Slide Show: Biggest Winners
Companies like Google, Apple, Nintendo, and Zara honed their products and image to leapfrog competition in the marketing stakes

Online Extra: Slide Show: Biggest Losers
Why some brands sank in this year's rankings and what they can do to climb back up the list

Online Extra: Global Brands: The Breakdown
Which companies are new to the list, which ones slipped off it altogether, and which are waiting in the wings

Online Extra: Slide Show: Brands on the Verge
Find out which brands climbed up the list, which slipped off and which are gearing up for contention next year

Online Extra: Video View: Brand Analysis
Interbrand Global Chief Executive Officer, Jez Frampton chats with BusinessWeek Marketing Editor, Burt Helm about this year's list

Online Extra: Video View: Insight
We talk with UPS and American Express about how they are trying to stand out from the competition.

Behind The Rankings
Here's how we calculate the power in a name

BW's 20 Best Chinese Brands

Two years away from the Beijing Olympics, Chinese companies such as Lenovo and China Mobile are zeroing in on global recognition

PR's Best and Worst of 2006

Pretexting, E. coli, and other messes lead our look at some of the year's most memorable public-relations moves

Most Memorable Ads of 2006

In the world of advertising and marketing, 2006 was all hanging it out there and accepting the consequences, both positive and not

Customer Service Champs

BW's first-ever ranking of 25 client-pleasing brands included JetBlue, until it got stuck on the runway

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