E-MAIL ALERTS
Sign up to have BW Online News Alerts delivered daily to your desktop — what you need to know, when you need to know
Online Highlights from this issue
Current Issue
Cover Brad Trent
RECENT ISSUES
Why You Should Worry About Big Oil
The Best Undergraduate B-Schools
Search Previous Issues
Subscribe to BW Magazine
SPECIAL REPORTS
Best Global Brands
These 100 brands are among the world's most recognized—and most valuable
Best Places to Launch a Career
We canvassed career-services directors, employers, and students to rank the best companies for recent graduates
BusinessWeek 50
Our picks of the top-performing companies from the S&P 500. Plus, regional rankings for Asia and Europe:
Asia's BusinessWeek 50
Europe's BusinessWeek 50
Customer Service Champs
Companies that excel at pleasing customers, based on J.D. Power & Associates customer satisfaction data and our own reader survey
Hot Growth 100
From young, upstart companies to those that have been around for centuries: Plus, regional rankings of top-performing small businesses in Asia and Europe:
Asia's Hot Growth 100
Europe's Hot Growth 100
Info Tech 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars
World's Most Innovative Companies
Nurturing, creative cultures allow these companies to wow customers with innovative products and services
More Special Reports
COVER STORY
The Craziest Ad Guys In America Inside Crispin Porter + Bogusky's wacky, ambitious plan to rekindle our love affair with Volkswagen
COVER IMAGE: The Craziest Ad Guys In America
GRAPHIC: From Body Bags To A Dominatrix Named Helga
GRAPHIC: How To Rock The Boat
GRAPHIC: There's Something About VW
This Holding Company Sets The Talent Free
ONLINE EXTRA: Slide Show: Crispin Porter: Ads Worth Watching
ONLINE EXTRA: Video: Maverick of Miami
UP FRONT
Talk Show
An Outside Pitch From The Yanks?
Hungry Again, But For Smaller Fry
Like Candy , But For Dudes
Vertical Marketing
Poverty Lines
Hipper Hearing For Boomers
The Payoff Of A Cure For Cancer
READERS REPORT
Where Does The First Life End And The Second Life Begin?
Sharing A Consultant Doesn't Mean A Shared Strategy
The Nitty-Gritty On Medicare's Prescription Drug Plan
Before Computerworld , There Was Datamation
CORRECTIONS & CLARIFICATIONS
"A Body Blow To Illegal Labor?" (Social Issues, Mar. 27, 2006)
"Real Skin In The (Ad) Game" (Up Front, May 1, 2006)
"Will Praecis Announce A Lucrative Deal?" (Inside Wall Street, May 15, 2006)
TECHNOLOGY & YOU
Hello Again, Speech Recognition
MEDIA CENTRIC
Ted Turner's Excellent Adventure
BUSINESS OUTLOOK
U.S.: What Could Spoil The Fed's Slowdown Scenario
Heavy Fallout From A Weaker Greenback
THE BUSINESS WEEK
Buffett's Circus
Rate Hike No. 16
Wachovia Goes West
Dell Disappoints
The Tax Watch
Suspense On The Street
A Laboratory Wedding
For Sale At Kodak
Lilly Loses One
A Storm Hits Conseco
Layoffs At Whirlpool
Filing Of The Week
NEWS: ANALYSIS & COMMENTARY
It Feels Like 1998 All Over Again
Taking Their Business Elsewhere
Loopholes A Jet Can Fly Through
ONLINE EXTRA: Courting Politicians on the Sly
The Sound Of Many Hands Zapping
ONLINE EXTRA: Slide Show: What's on Your DVR?
Can This Marriage Be Managed?
GLOBAL BUSINESS
Mexico: Pumping Out Engineers
Why Free-Trade Talks Are In Free Fall
Le Basket Struggles To Score
LEGAL AFFAIRS
Trouble At Toyota
FINANCE
(Investment) Bank Of America?
ENVIRONMENT
Fill 'Er Up -- But With What?
Commentary: No Sacrifices, Please
MEDIA
Facing The Digital Music
INFORMATION TECHNOLOGY
SAP Dangles A Big, Fat Carrot
WORKPLACE
Life On The Web's Factory Floor
THE CORPORATION
Get `Em While They're Young
MANAGING
Into The Wild Blog Yonder
EXECUTIVE LIFE
Who Cares What Time It Is?
ONLINE EXTRA: Slide Show: Ultra-Luxurious Watches
When Triathlons Just Aren't Enough
"The Rules" For Eating Smarter
PERSONAL FINANCE
Waging War Over Health Coverage
PLUS
Locking In Low Student Loan Rates
Roth IRAs Go Upscale
INSIDE WALL STREET
A Hilton Get-Together
Why Patterson May Get Its Smile Back
Raising The Roof At Champion Enterprises
FIGURES OF THE WEEK
Figures of the Week (.pdf)
Online Extra: Production Index Components
IDEAS -- BOOKS
The Hunt For Chinese Talent
IDEAS -- OUTSIDE SHOT
Leadership Lessons From Mom
IDEAS -- THE WELCH WAY
Is China For Everyone?