ISSUE DATE: December 20, 2004 =Subscribers Only

Get Four
Free Issues

Register
Subscribe to BW
Customer Service


Full Table of Contents
Cover Story
Up Front
The Great Innovators
Editor's Memo
Readers Report
Corrections & Clarifications
Technology & You
Books
Economic Viewpoint
Business Outlook



News: Analysis & Commentary
In Biz This Week
Washington Outlook
European Business
International Outlook
Working Life
Marketing
People
Government
Legal Affairs
Information Technology
Developments to Watch
Finance
Social Issues
Personal Business
Footnotes
The Barker Portfolio
Inside Wall Street
Figures Of The Week
Editorials


INTERNATIONAL EDITIONS
International -- Readers Report
International -- Finance
International -- Int'l Figures Of The Week



BW MagazineOnline Highlights from this issue
BW MagazineMagazine Forums


BW Magazine

Cover Photograph by David Rudes/BW

RECENT ISSUES
Carley's Challenge
The China Price

Search Previous Issues
Subscribe to BW Magazine

  SPECIAL REPORTS
Best Global Brands
These 100 brands are among the world's most recognized—and most valuable

Best Places to Launch a Career
We canvassed career-services directors, employers, and students to rank the best companies for recent graduates

BusinessWeek 50
Our picks of the top-performing companies from the S&P 500. Plus, regional rankings for Asia and Europe:
Asia's BusinessWeek 50
Europe's BusinessWeek 50

Customer Service Champs
Companies that excel at pleasing customers, based on J.D. Power & Associates customer satisfaction data and our own reader survey

Hot Growth 100
From young, upstart companies to those that have been around for centuries: Plus, regional rankings of top-performing small businesses in Asia and Europe:
Asia's Hot Growth 100
Europe's Hot Growth 100

Info Tech 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars

World's Most Innovative Companies
Nurturing, creative cultures allow these companies to wow customers with innovative products and services

More Special Reports

International Business News %26 Technology Articles
COVER STORY

Gone Flat
The good old days weren't as good as you thought. That's one more reason Coke's latest CEO needs a bold new formula
COVER IMAGE:  The Real Problem
GRAPHIC:  Break-Down
GRAPHIC:  Following A Legend
GRAPHIC:  Coke vs. Pepsi
ONLINE EXTRA:  Coke's Isdell: "I Intend To Lead"


UP FRONT

Talk Show

Phil Knight Kicks Off His CEO Shoes

Air America Gets A Second Wind

The Co-Pay? Depends Who The Doctor Is

Cracking The Code

Steven Oesterle: Spreading Rudy's Stardust

Les Chinois Love Paris, Too

Four Grand For A Stapler?


THE GREAT INNOVATORS

Jeff Bezos: The Wizard Of Web Retailing


EDITOR'S MEMO

A New Hand At The Helm


READERS REPORT

Philanthropy: Who Are The Real Beneficiaries?

GM: Leaving Daewoo Drivers Out In The Cold?

President McKinley Had It Right

Thank The Amex For Its Many Innovations

Radio And Broadband: Crossed Signals


CORRECTIONS & CLARIFICATIONS

"Why The Dollar Is Giving Way" (News: Analysis & Commentary, Dec. 6, 2004)

"Why Consumers Hate Mergers" (The Corporation, Dec. 6, 2004)

"Cholesterol: The Bigger The Better" (Personal Business, Dec. 13, 2004, Print Edition)


TECHNOLOGY & YOU

Playing Music Is Enough, Fellas
ONLINE EXTRA:  Gifts For Your Ears


BOOKS

Skirting The Disaster Ahead


ECONOMIC VIEWPOINT

A Social Safety Net For The 21st Century


BUSINESS OUTLOOK

U.S.: Job Growth That Is Just Good Enough

Italy: Will Berlusconi's Tax Cuts Make A Mark?


NEWS: ANALYSIS & COMMENTARY

China Goes Shopping
ONLINE EXTRA:  Lenovo's "Unique Opportunity"
Big Blue's Bold Step Into China

E-Tailing Finally Hits Its Stride

For A Change, OPEC Is Worried

Commentary: J&J: Don't Stop Dealmaking Now

Hyatt: Quite A Housecleaning

The Salvation Army's Leaky Kettle

Commentary: Steroid Scandal? Pass The Peanuts


IN BIZ THIS WEEK

Reuben Mark: Profit And Floss

A Break For Clean Air...

...As Detroit Fights Back

Lazard Eyes A Listing

CalPERS Comes Clean

Et Cetera...

Closing Bell: Sirius Satellite Radio


WASHINGTON OUTLOOK

The Man Who Drove A Tank Through Congress

Will Business Get A Friend At The SEC?

The Reports Of Snow's Departure Have Been...


EUROPEAN BUSINESS

The Raja Of Steel

Commentary: The Bigger Gazprom Grows, The Further Russia Backslides

Merry "Convergence Christmas"

A Second Act For German Media


INTERNATIONAL OUTLOOK

Who'll Survive The Textile Trade Shakeout?

Tightening Israeli-Egyptian Ties

More Trouble For Vivendi's Ex-CEO


WORKING LIFE

Commentary: Take A Vacation From Your BlackBerry


MARKETING

A Java Jolt For Dunkin' Donuts


PEOPLE

George Foreman: Marketing Champ Of The World
ONLINE EXTRA:  How George Foreman Sells


GOVERNMENT

Can Online Betting Change Its Luck?
"American Citizens Want To Gamble On The Internet"


LEGAL AFFAIRS

Taking The Fear Factor Out Of E-Mail


INFORMATION TECHNOLOGY

Telecom's New Tag Team
ONLINE EXTRA:  "This Isn't The Old Ma Bell"


DEVELOPMENTS TO WATCH

The Correct Answer To Spinal Jeopardy?

Biotech Crops Put Down Global Roots

After 40 Years, A Potent TB Drug

Rude Rumblings, Weighty Matters


FINANCE

The Warranty Windfall
When Service Contracts Make Sense


SOCIAL ISSUES

Rich College, Poor College
Stealth Fund Drives: Where The Real Money Is


PERSONAL BUSINESS

Funds: Going The Hybrid Route

Baby, Is It Cold Outside?

Your Online Paperboy

Bring Your Parka, And Party

Banks Go Beyond Toasters

Commentary: The Importance Of Independent Thinkers


FOOTNOTES

Heart-Warmer

A Currency Play For High Rollers

A Bloomin' Pot Of Tea


THE BARKER PORTFOLIO

Suppress Your Appetite For Herbalife


INSIDE WALL STREET

A Ruddy Glow At USANA

Ingersoll-Rand: "A Snappy Play"

Suddenly, Sipex Looks Ripe For A Buyout


FIGURES OF THE WEEK

Figures Of The Week (.pdf)
ONLINE EXTRA:  Production Index Components


EDITORIALS

China's Big Deals: Should We Worry?

The New Power Of Brands


INTERNATIONAL -- READERS REPORT

Now It's Smoking That's Being Outsourced


INTERNATIONAL -- FINANCE

Hedge-Fund Mania Hits Asia


INTERNATIONAL -- INT'L FIGURES OF THE WEEK

International Figures Of The Week (.pdf)

 BW MALL   SPONSORED LINKS
Buy a link now!

TODAY'S MOST POPULAR STORIES

  1. Facebook's Big Facelift
  2. Why GE Is Getting Out of the Kitchen
  3. GM: Live Green or Die
  4. Oil Traders Draw Congress' Ire
  5. Yahoo Hits Back at Icahn

Get Free RSS Feed >>
  MARKET INFO
DJIA 12986.8 -5.86
S&P 500 1425.35 +1.78
Nasdaq 2528.85 -4.88

Portfolio Service Update

Stock Lookup

Enter name or ticker



Media Kit | Special Sections | MarketPlace | Knowledge Centers
McGraw-Hill Cos.