ISSUE DATE: November 1, 2004 =Subscribers Only

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EUROPEAN EDITION
Full Table of Contents
International Cover Story
Cover Story
Special Report
Up Front
Readers Report
The Great Innovators
Books
Technology & You
Economic Viewpoint
Business Outlook



Asian Business
European Business
International Outlook
American News
Economics
Washington Outlook
Finance
Information Technology
Science & Technology
People

Marketing
Sports Biz
Personal Business
Footnotes
The Barker Portfolio
Inside Wall Street
Editorials
North America -- Readers Report
North America -- Corrections & Clarifications
North America -- Finance

Figures Of The Week
North America -- Editorials
Int'l Figures Of The Week
SmallBiz -- Fall 2004

BW MagazineOnline Highlights from this issue
BW MagazineMagazine Forums


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International Cover Photograph by Gregory Heisler


Cover Photograph by Michael Lewis/Corbis Outline

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  SPECIAL REPORTS
Best Global Brands
These 100 brands are among the world's most recognized—and most valuable

Best Places to Launch a Career
We canvassed career-services directors, employers, and students to rank the best companies for recent graduates

BusinessWeek 50
Our picks of the top-performing companies from the S&P 500. Plus, regional rankings for Asia and Europe:
Asia's BusinessWeek 50
Europe's BusinessWeek 50

Customer Service Champs
Companies that excel at pleasing customers, based on J.D. Power & Associates customer satisfaction data and our own reader survey

Hot Growth 100
From young, upstart companies to those that have been around for centuries: Plus, regional rankings of top-performing small businesses in Asia and Europe:
Asia's Hot Growth 100
Europe's Hot Growth 100

Info Tech 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars

World's Most Innovative Companies
Nurturing, creative cultures allow these companies to wow customers with innovative products and services

More Special Reports

INTERNATIONAL COVER STORY

The Unsung CEO
United Technologies' CEO George David runs a $31 billion company that outguns GE in shareholder return. Who is he -- and how does he do it?
COVER IMAGE:  The Unsung CEO


COVER STORY

The Secret World Of Marsh Mac
CEO Jeff Greenberg presides over the arrogant and tight-lipped culture of Marsh & McLennan, where conflicts of interest abound. There's more trouble coming for the world's largest insurance broker.
COVER IMAGE:  The Secret World Of Marsh Mac
GRAPHIC:  A Sea Of Troubles
GRAPHIC:  A Gusher Of Loss
GRAPHIC:  A Hush-Hush World
COMMENTARY:  A Crazy Quilt Of Rules


SPECIAL REPORT

The BusinessWeek/Architectural Record Awards
Both design and function are considered when picking the winners of this contest


UP FRONT

Talk Show

$40 Oil? That's History

An Uncivic Lesson In Ohio?

Medimmune: A Missed Shot At The Flu

What A Catch

Outsourcing: Worse Than You Thought

William Raduchel: Music And Movies -- Free And Legal

This Pigeon Is Really Taking Wing

Your E-Mail Is Verboten. Pls Try Again


READERS REPORT

More Thoughts On An Innovation Economy

Training Foreign Students -- And Getting Them Into The U.S.

The Absurdity Of Arguing That Women Should Be Paid Less


THE GREAT INNOVATORS

Steve Jobs: He Thinks Different


BOOKS

George Washington On The Couch

Online Extra: The BusinessWeek Best-Seller List


TECHNOLOGY & YOU

Putting Home Theater In Every Room


ECONOMIC VIEWPOINT

How Bush Widened The Wealth Gap


BUSINESS OUTLOOK

U.S.: Will The Latest Oil Shock Bring A Barrel Of Woe?

Italy: Conflicted Math In Berlusconi's Budget


ASIAN BUSINESS

Why Bombay Has The Blues

Commentary: Bangalore: Tech Eden No More?

Japan: Upscale Shopping's Downbeat Outlook

Setting Fire To The Cell-Phone Market
ONLINE EXTRA:  Why Son Is "Banging the Table"

Giving Japan A Workout


EUROPEAN BUSINESS

Showdown In The Ruhr Valley

Commentary: A Glimpse Of Hope For Germany...

Commentary: ...But A Harsh Diagnosis For Europe


INTERNATIONAL OUTLOOK

Mexico: Will The PRI Be Top Dog Again?

Eurotunnel's Latest Financial Crunch

The Junta Casts A New Shadow Over Burma


AMERICAN NEWS

Cable vs. Fiber

Mini-Crowds At The Multiplex

Commentary: GM: A Dangerous Skid

How Hybrids Are Going Mainstream

Commentary: The Election: Watch These Indicators

Homebuilders Are Stretched Thin

Antegren: Hype Or Hyperdrug?


ECONOMICS

Commentary: When Home Buying By The Poor Backfires


WASHINGTON OUTLOOK

Congress 2004: Who Won, Who Lost

'04 Political Fashion: Coattails Are Short

Birds Of A Political Feather...


FINANCE

The Day Of The REIT Dawns In Asia

Man Is Feeling The Pull Of Gravity


INFORMATION TECHNOLOGY

Net Phone Calls, Free -- And Clear
ONLINE EXTRA:  Skype Is "What Evolution Is All About"
ONLINE EXTRA:  The Word on Skype: "It Really Works"

Can EMC Find Growth Beyond Hardware?


SCIENCE & TECHNOLOGY

This Pep Pill Is Pushing Its Luck


PEOPLE

Spiffing Up Men's Wearhouse
ONLINE EXTRA:  Fashion, with a Conscience


MARKETING

Old Spice's Extreme Makeover
ONLINE EXTRA:  Changing Old Spice's Message

Can Charlie Ergen Still Go It Alone?


SPORTS BIZ

How The Baseball Commish Calls It

An Entire Season In The Penalty Box?
How This Diehard Fan Would Fix Hockey


PERSONAL BUSINESS

Making The Most Of Your Losses 

Time To Do Your Tax Checkup

Spending Your Golden Years In The Big Apple

Hybrids With Plenty Of Pep


FOOTNOTES

Underfed Pensions

A Fool-Proof Wine Stopper With Pizzazz

Are You Paying Too Much For That Bond?


THE BARKER PORTFOLIO

A Hollywood Play For Dreamers Only


INSIDE WALL STREET

That's One Safe Stock

A Sea Change In Transocean's Favor

Betting On The End Of The Sysco Skid


EDITORIALS

Saving Germany's Auto Industry


NORTH AMERICA -- READERS REPORT

Introduction

Creating An Innovation Policy

A Recipe For Patent Reform

Give Taxpayers Royalties

Hope For The Middle East

An Untapped Market Sector

Fuzzy Numbers And Creativity

Accounting And Earnings At SBC


NORTH AMERICA -- CORRECTIONS & CLARIFICATIONS

"The Best B-Schools Of 2004" ("The Best B-schools," Cover Story, Oct. 18, 2004)


NORTH AMERICA -- FINANCE

Quadrangle's Connections


FIGURES OF THE WEEK

Figures Of The Week (.pdf)
ONLINE EXTRA:  Production Index Components


NORTH AMERICA -- EDITORIALS

Why Insurance Needs A Cleanup

The Stalling Of Motor City


INT'L FIGURES OF THE WEEK

International Figures Of The Week (.pdf)


SMALLBIZ -- FALL 2004

BusinessWeek SmallBiz
Financing strategies for small businesses, getting rid of spam, and how to manage when employees take leave
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