ISSUE DATE: August 9, 2004 =Subscribers Only

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Full Table of Contents
Cover Story
International Cover Story
Up Front
The Great Innovators
Readers Report
Corrections & Clarifications
Books
Technology & You
Economic Viewpoint
Business Outlook



News: Analysis & Commentary
In Biz This Week
Asian Business
European Business
International Outlook
The Corporation
Management
Finance
Science & Technology
Information Technology
Media
Developments to Watch
Personal Business
Footnotes
The Barker Portfolio
Inside Wall Street
Figures Of The Week
Editorials


INTERNATIONAL EDITIONS
International -- To Our Readers
International -- Readers Report
International -- Finance
International -- Int'l Figures Of The Week



BW MagazineOnline Highlights from this issue
BW MagazineMagazine Forums


BW Magazine

Cover by Nigel Parry


International Cover by Brad Trent

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  SPECIAL REPORTS
Best Global Brands
These 100 brands are among the world's most recognized—and most valuable

Best Places to Launch a Career
We canvassed career-services directors, employers, and students to rank the best companies for recent graduates

BusinessWeek 50
Our picks of the top-performing companies from the S&P 500. Plus, regional rankings for Asia and Europe:
Asia's BusinessWeek 50
Europe's BusinessWeek 50

Customer Service Champs
Companies that excel at pleasing customers, based on J.D. Power & Associates customer satisfaction data and our own reader survey

Hot Growth 100
From young, upstart companies to those that have been around for centuries: Plus, regional rankings of top-performing small businesses in Asia and Europe:
Asia's Hot Growth 100
Europe's Hot Growth 100

Info Tech 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars

World's Most Innovative Companies
Nurturing, creative cultures allow these companies to wow customers with innovative products and services

More Special Reports

International Business News %26 Technology Articles
COVER STORY

Charge!
American Express CEO Ken Chenault is about to launch a huge credit-card war. Backed by an antitrust ruling, he's gunning for Visa and MasterCard. Let the fight begin
COVER IMAGE:  Charge!
GRAPHIC:  Why AmEx Needs To Expand Its Franchise
GRAPHIC:  Ken Chenault's Blueprint For Reinventing AmEx
This Black Card Gives You Carte Blanche



INTERNATIONAL COVER STORY

The Best Global Brands
The BusinessWeek/Interbrand annual ranking of the world's most valuable brands
(This article was originally published in the Aug. 2 edition of BusinessWeek)

COVER IMAGE:  The Best Global Brands


UP FRONT

Talk Show

I Spy...A Spy From Huawei?

Nancy's Neglected Plea

Mohsen: A Hit On The Judge?

Happy Returns

Fidelity Flaunts Its Bona Fides

Marc Benioff: Burned By The Spotlight

The Tour de France's Other Winner


THE GREAT INNOVATORS

Sam Walton: King Of The Discounters


READERS REPORT

Finding A Way Out Of The Pension Maze

Setting The Record Straight On AMD Chips


CORRECTIONS & CLARIFICATIONS

"The Top 100 Brands" (Global Brands Scoreboard, Aug. 2, 2004)

"The Stem-Cell Flap: Simmer Down" (News: Analysis & Commentary, July 26, 2004)

"A SARS Vaccine From Survivors' Cells" (Developments To Watch, Aug. 2, 2004)


BOOKS

Inside The Great Thaw


TECHNOLOGY & YOU

Now Your TV Can Go Wireless, Too


ECONOMIC VIEWPOINT

Let's Put The "Litigation Tax" On Trial


BUSINESS OUTLOOK

U.S.: After A June Snooze, Consumers Will Wake Up

Global Home Prices: A Big Chill As Housing Cools?


NEWS: ANALYSIS & COMMENTARY

Kerry's Toughest Crowd

The Dems' Game Plan To Create A Two-Man Race

Commentary: Kerry's High-Wattage Energy Plan

Foreign Policy: A Peek At Kerry's Playbook

"I'll Restore America's Reputation"

A Plane That Could Change The Game

How Would You Like Your Ford?

NBC's Marathon Of Coverage
ONLINE EXTRA:  Going for Network Gold in Athens

Commentary: Google This: Investor Beware


IN BIZ THIS WEEK

Brian Roberts: Now, That's Pay TV

Time Warner: Self-Scrutiny

Russia Roils Crude Oil

King Of The Baby Bells

Cardinal's Ailing Health

Et Cetera...

Closing Bell: ImClone Systems


ASIAN BUSINESS

Hard Truths For Japan's Softbank

Shimano -- The Tour De France's Other Winner

Is Consumer-Electronics Maker BenQ The Apple Of The Island?

Channeling Asia's Kid Power


EUROPEAN BUSINESS

Europe's Workers Bite The Bullet

Commentary: German Execs Must Make Sacrifices, Too

Volkswagen Slips Into Reverse


INTERNATIONAL OUTLOOK

Taiwan: Uncle Sam Wants You To Buy Arms

A New Push For Reform In Germany

Beijing Is Worried About Hong Kong Poll


THE CORPORATION

Can Progressive Stay In Gear?


MANAGEMENT

A Different Kind Of Governance Guru


FINANCE

At The SEC, The Agony Of Compromise

Dude, Where's My Carb?


SCIENCE & TECHNOLOGY

A Renaissance For Russian Science


INFORMATION TECHNOLOGY

Gambling Sites, This Is A Holdup


MEDIA

The Heavyweight On Latin Airwaves


DEVELOPMENTS TO WATCH

Brighter LEDs Could Give Lightbulbs The Boot

Sizing Up Earthquakes Before They Happen

A Juicier Battery For Electric Cars

Of Rainforest Bugs And Medicinal Sponges


PERSONAL BUSINESS

How Sick Is Your Home?

A Fund That's Outgrowing The Small Fry

The Bay Area's Hidden Valley

Techies: A User's Guide
iPod Illiterate?

This Drop-Top Raises The Roof


FOOTNOTES

A Banner Year For Extras?

Not Mom's Iced Tea

Drip Dry And Drive

Arctic Cruises


THE BARKER PORTFOLIO

The Key Word In Google's IPO: Risky


INSIDE WALL STREET

Albertson's: A Tasty Bite

MGI Pharma Has Just What Patients Need

Audible Is Where Readers Could Be Headed


FIGURES OF THE WEEK

Figures Of The Week (.pdf)
ONLINE EXTRA:  Production Index Components


EDITORIALS

Foreign Policy: The Pros And Cons Of John Kerry's Approach


INTERNATIONAL -- TO OUR READERS

Rise Of The Cult Brand


INTERNATIONAL -- READERS REPORT

Uphill Struggles For The Bank Of England

In Pakistan, Finance Trumps Politics

Don't Confuse Coca With Cocaine


INTERNATIONAL -- FINANCE

Barclays: Big, But Too Small

Commentary: Thinking Beyond The Euro Zone

Why The Bolsa Is Boiling

It's An Office Party In Hong Kong


INTERNATIONAL -- INT'L FIGURES OF THE WEEK

International Figures Of The Week (.pdf)
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