 
COVER STORY
 The Zen Of Sven What's going on in a player's head is as important as what's happening on the field, says the calmly passionate Sven-Göran Eriksson as he leads England to Portugal 2004
 
EDITOR'S LETTER
 Photo Essay: Editor's Letter
 
AGENDA_THE MARKET
 Photo Essay: Helicopters, Luxury Luggage And Boys' Toys
 Photo Essay: Everything For The Man Who Wants To Dress -- And Travel -- In Style
 
AGENDA_PERSONNEL
 Photo Essay: Ahead Of Their Game: Three Movers And Shakers On The Fast Track
 Photo Essay: A Smoothie Operator And A Spa Guru Are Passionate About Their Businesses
 Photo Essay: Meet A Russian Entrepreneur And A French Luxury Goods Supremo
 
AGENDA_NEED TO KNOW
 Italy's oldest tailoring firm is now challenging Savile Row with its innovative designs
 
AGENDA_DRINK
 Avoid the burn with these pure, clean luxury vodkas
 
AGENDA_MOTORING
 At last BMW launches a strikingly designed coupe with impeccable manners
 
AGENDA_FRAGRANCE
 Photo Essay: New Scents That Are Sophisticated And Grown-Up. For Real Men Only
 
AGENDA_TRAVEL
 See More Of California Than The Coast -- Head For Wine Country
 
AGENDA_FIRST PERSON
 It All Adds Up When You Want To Beat The Casinos
 
DESKTOP_DOUBLE OR QUITS
 Photo Essay: Essential Kit For Those Who Like To Take A Chance
 
DESKTOP_CASH AND CARRY
 Photo Essay: Slip Your Folding Into A Lifestyle Statement
 
DESKTOP_FLAT-SCREEN TELEVISIONS
 Photo Essay: Sleek Minimalist Design And Up-To-The-Minute Technology
 
DESKTOP_TIMELESS STYLE
 Photo Essay: Some Designs Are So Good, They Never Go Out Of Fashion
 
FEATURES
 Photo Essay: Let's Do Lunch closing a deal, or on a charm offensive, here's where to impress your guests; the stylish places everyone's talking about
 All Hands On Deck Ever wanted to compete against professional sportsmen? Now you can, by taking part in one of the world's classic sailing races
 A La Mod The scooter market is revving up with irresistible marriages of fashion and function
 Photo Essay: Fade To Grey From steel to charcoal, this season's suits come in every colour... as long as it's grey
 Photo Essay: The Last Detail The perfect accessories make the statement complete
 
WHAT I'VE LEARNED_GIORGIO ARMANI
 The Iconic Italian Designer Shares His Wit And Wisdom
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STREET WISE
Coach: More Than Just a Pretty Face
The luxury-goods maker and retailer looks mighty sweet lately, though some analysts fear its stock, too, might be getting pricey (4/27/04)
MANAGEMENT
The Lure Of Luxury For MBAs
Despite low pay, more B-school students see glamour in jobs at the likes of LVMH (5/3/04)
ASIAN BUSINESS
Armani Is Starting His Long March To China
The designer has ambitious plans for China, but profits could take a while (5/3/04)
B-SCHOOL NEWS
Learning That Luxury Is Hard Work
To give Columbia MBA students a realistic take on the business, Francesca Carlesi helped start the school's luxury-goods clu (5/5/04)
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