COVER STORY
The Good CEO There are plenty of ethical corporate leaders. Here are just a few who built enduring U.S. companies without bending the rules
COVER IMAGE: The Good CEO
James Sinegal, Costco
GRAPHIC: James D. Sinegal
Reuben Mark, Colgate-Palmolive
GRAPHIC: Reuben Mark
James Morgan, Applied Materials
GRAPHIC: James C. Morgan
James Keyes, Johnson Controls
GRAPHIC: James H. Keyes
Harold Messmer, Robert Half International
GRAPHIC: Harold M. "Max" Messmer Jr.
Joseph Neubauer, Aramark
GRAPHIC: Joseph Neubauer
ONLINE EXTRA: Q&A with Good to Great Author Jim Collins
UP FRONT
Talk Show
A Big Fat Slap at B-Schools
Guess Who Has the Hottest Stock Market
This Cleaner Shines Onscreen
For Creditors, the Toy Chest Is Bare
Starbucks' Asian Tea Party
Want to Break into the Chicago Fed?
READERS REPORT
Don't Blame the Internet, Blame Human Nature
Exxon Said It Was Sorry for the Valdez Oil Spill
Tort-Reform Advocates Don't Trust Citizen Juries
Hershey's Founder Cared About More Than Money
CORRECTIONS & CLARIFICATIONS
"Why is Christopher Robin sobbing?" (Entertainment, Sept. 16, 2002)
BOOKS
How the College Crapshoot Works
TECHNOLOGY & YOU
Microsoft's New Gig for PCs: Entertainer
ECONOMIC VIEWPOINT
The White House Is No Place for Voodoo Accounting
ECONOMIC TRENDS
Really Grand Openings
Investors Are on the Run
I'm Ok, If You're Ok
BUSINESS OUTLOOK
U.S.: Jobs on the Horizon, but It's a Far Horizon
France: Business Is Weighing Down the Recovery
NEWS: ANALYSIS & COMMENTARY
What War with Iraq Would Do to the Economy
Commentary: Can Team Bush Regain Momentum?
Bonds: Safe Harbor--or Treacherous Waters?
COMMENTARY: Bring Back 30-Year Treasuries
Commentary: Are We Looking at Dow 5000? Fund Manager Bill Gross Says Maybe
Home Mortgages: Where the Money Is Easy--Too Easy
Commentary: Jack Welch: The Fall of an Icon
Commentary: Options: Clearing the Fog for Investors
IN BUSINESS THIS WEEK
Charles Prince: Salomon's Persuasive Prince
Ford Is Running a Bit Smoother
Genentech's Latest Setback
Disney Investors Get Their Say
Qwest Pulls in Its Horns
A Fresh Stew for Martha
Et Cetera...
Wild Blue
WASHINGTON OUTLOOK
Can U.S. Farmers Break Open Trade with Cuba?
Secretary Schwab?
Narrowing Search
INTERNATIONAL BUSINESS
Germany's Edmund Stoiber: Less Than Meets the Eye?
Japan's Blue Chips Are Getting Beat Up
The Great Firewall of China
INTERNATIONAL OUTLOOK
Why Jordan Is Terrified of a U.S. Attack on Iraq
Austria's Political Shift
THE CORPORATION
A Hit Parade for BMW?
DEVELOPMENTS TO WATCH
Afghanistan: Seeds of Destruction
A Sedimental Journey to Find Natural Gas
Let No Wine Be Served After Its Time
Clones Have Ills the Naked Eye Can't See
MANAGEMENT
When the Going Gets Tough, Turnaround Specialist Jay Alix Gets Busy
PEOPLE
This Bleeding Heart Lawyer's Pet Cause: Fat Cats
INFORMATION TECHNOLOGY
What Did Ebbers Know?
Commentary: Only Major Surgery Can Revive Nortel
FINANCE
Can John Mack Be a Wall Street Reformer?
ONLINE EXTRA: Q&A with CSFB's John Mack
The Buyback Boomerang
BUSINESSWEEK INVESTOR
Buying Bonds Online: Where's the Upside?
Searching for Safety in Stable-Value Funds
Working Moms: Don't Feel So Guilty
BUSINESSWEEK LIFESTYLE
Smaller Carry-Ons That Still Carry It All
Once Again, a Bentley Worthy of the Name
THE BARKER PORTFOLIO
The Money in Creature Comforts
INSIDE WALL STREET
An LBO at Gateway?
Six Flags: It's Gates vs. the Shorts
Spotting Anthrax at the Post Office
FIGURES OF THE WEEK
Figures of the Week (.pdf)
EDITORIALS
White Hats in the Corner Office
The U.S. Can't Go It Alone, Mr. Bush
INTERNATIONAL -- READERS REPORT
More Ideas, Please, to Make the World Cleaner
Can Sumo Get Its Groove Back?
Why Japan's Culture Leads to Corruption
Who Destroyed Wall Street's Faith?
AOL's Business Plan Is "Appalling"
Silicon Glen: Still Taking the High Road
Don't Insult the Taiwanese
INTERNATIONAL -- ASIAN BUSINESS
Thailand's Debt Undertow
Kashmir's Elections Bring a Whiff of Hope
ONLINE EXTRA: "The Human Aspect of Kashmir Is Ignored"
ONLINE EXTRA: "There Has Been a Huge Change"
INTERNATIONAL -- EUROPEAN BUSINESS
The Biggest Test for Italy's Mr. Fixit Can Paolo Scaroni, new chief of Enel, prepare the lumbering state-owned energy conglomerate for privatization?
Will Decaux's Street Smarts Work in the U.S.? The French outdoor advertiser takes on powerful American rivals with its ad-covered bus shelters
INTERNATIONAL -- FINANCE
Europe's Insurers Are Full of Holes The plunge of equity and corporate bond markets has so battered the industry that many may be forced to merge
Q&A: Making the Most of Wireless Adrian Brass, London-based fund manager with Investec, talks about his tough-times strategy
Chinese Companies Are Going Where the Money Is
INTERNATIONAL -- INT'L FIGURES OF THE WEEK
International Figures of the Week (.pdf)
ARTICLES PREVIOUSLY PUBLISHED IN INTERNATIONAL EDITIONS
September 16, 2002
Mexico's War of the Megastores
Online Highlights
from this issue
Magazine Forums
Cover Photography by Aaron Goodman
For articles in the September 23, 2002 domestic edition previously published in international editions
RECENT ISSUES
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Bond Buyer Beware
Investors are flocking to bonds online, but be careful -- cyber-brokers may charge a stiff commission, says BW's Susan Scherreik
Slower Momentum
Manufacturing has tapered off in recent weeks, and job losses in August were surprisingly big, says BW's Kathleen Madigan
Home Economics
S&P's Erik Eisenstein says low rates make home financing a hot market. His top plays? Countrywide Credit and Indymac Bank
White-Hat CEOs
In the wake of corporate scandals, BW's Bruce Nussbaum says it's time to point out some execs who still deserve respect
Bad Ideas
BW's Bob Dowling says Japan's banks and Europe's insurers are making some big mistakes
SPECIAL REPORTS
Best Global Brands
These 100 brands are among the world's most recognized—and most valuable
Best Places to Launch a Career
We canvassed career-services directors, employers, and students to rank the best companies for recent graduates
BusinessWeek 50
Our picks of the top-performing companies from the S&P 500. Plus, regional rankings for Asia and Europe:
Asia's BusinessWeek 50
Europe's BusinessWeek 50
Customer Service Champs
Companies that excel at pleasing customers, based on J.D. Power & Associates customer satisfaction data and our own reader survey
Hot Growth 100
From young, upstart companies to those that have been around for centuries: Plus, regional rankings of top-performing small businesses in Asia and Europe:
Asia's Hot Growth 100
Europe's Hot Growth 100
Info Tech 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars
World's Most Innovative Companies
Nurturing, creative cultures allow these companies to wow customers with innovative products and services
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