ISSUE DATE: April 8, 2002
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U.S. EDITION
Full Table of Contents
Cover Story
Up Front
Readers Report
Corrections & Clarifications
Letter From Wisconsin
Books
Technology & You
Economic Viewpoint
Economic Trends
Business Outlook

News: Analysis & Commentary
In Business This Week
Washington Outlook
International Business
Developments to Watch
Finance
The Workplace
Environment
Information Technology
BusinessWeek Investor

The Barker Portfolio
Inside Wall Street
Figures of the Week
Editorials


INTERNATIONAL EDITIONS
International -- Int'l Cover Story
International -- Readers Report
International -- Asian Business
International -- European Business
International -- Int'l Outlook
International -- Finance
International -- Int'l Figures of the Week



COVER STORY

Cadillac: Can GM Save an Icon?
Unless the luxury line recovers, the company stands to lose a lot more than a brand
COVER IMAGE:  Cadillac: Can GM Save an Icon?
CHART:  Luxury-Car Sales Have Exploded...But Cadillac Fell from Leadership...With an Aging Customer Base
TABLE:  Cadillac: From Classic to Clunker to Concept
TABLE:  The New Caddies


INTERNATIONAL -- INT'L COVER STORY

China's Angry Workers
They're protesting over pay, layoffs and pensions. How far will Beijing go to stop them?


UP FRONT

Talk Show

GOP Moderates: Go Easy, Alan

Mexico, That High-Cost Country

The PX Is Going PC

All of the Action, None of the Snooze

Does Giving a Speech Spook Women More?

Maybe They Can Sniff Out Lies, Too


READERS REPORT

To Most People, Enron Is a Soap Opera

How Far Will the Recovery Go?

What the Semantic Web Won't Do

A Closer Look at United Way's New Vision

Not Wanted: More Stereotypes


CORRECTIONS & CLARIFICATIONS

"How to pick the right college plan" (BusinessWeek Investor, Mar. 11, 2002)


LETTER FROM WISCONSIN

A Deer-Slayer Crosses the Mississippi


BOOKS

America Can't Keep Playing Lone Ranger

Soros' Moment

Potent Pitches


TECHNOLOGY & YOU

Tech Steals a March on the Hit Parade


ECONOMIC VIEWPOINT

Must-See TV on the Road to Globalism


ECONOMIC TRENDS

Creeping Ivy, Soaring Tuition

The "Dumb Investor" Effect

A Reality Check for Europe?


BUSINESS OUTLOOK

U.S.: Will the Real Inflation Rate Please Stand Up?

South Korea: A Rising Tide May Bring Rising Prices


NEWS: ANALYSIS & COMMENTARY

How Does GE Grow?
Does GE Capital Deserve That AAA?

Out of Control at Andersen

Auditing Here, Consulting Over There
COMMENTARY:  Why Volcker's Plan Is Still a Long Shot

The Credit-Raters: How They Work and How They Might Work Better

Commentary: Campaign Reform's Dangerous Aftershocks

The Tide Is Turning at P&G


IN BUSINESS THIS WEEK

Colleen Kollar-Kotelly: No Softie on Microsoft?

Clean Up the Air--That's an Order

Goldman Sachs's Golden Circle

A New Hazard: Insurance Shock

Shell Lubricates Its Lineup

Uncle Sam Wants You--to 'Fess Up

Et Cetera...

Low Dosage


WASHINGTON OUTLOOK

The War Over the Courts Has Just Begun

Muffling Ridge

Moderates on the March

Scowcroft on Iraq


INTERNATIONAL BUSINESS

A Big Score for Murdoch?
He may win Germany's KirchMedia. Then he'll have to make it work

In Europe, There's No More Easy Money
Radical changes in the Continent's capital markets mean that debt is finally coming due at a slew of top companies


DEVELOPMENTS TO WATCH

Food Research Reaches a Nano Level

Recycling Water--by Storing It Underground

An Off Switch for Inflammation

A Lick of Paint to Keep the Germs Away


FINANCE

AOL, You've Got Misery


THE WORKPLACE

Commentary: A Black Eye for Labor


ENVIRONMENT

Industrial Evolution
Environmental designer Bill McDonough, with partner Michael Braungart, a founder of Germany's Green Party, helps companies -- and profits -- grow by going green


INFORMATION TECHNOLOGY

The Sound at Napster: Tick, Tick, Tick...

Lucent: One Step Forward, Two Steps Back


BUSINESSWEEK INVESTOR

Variable Life Insurance Variables

Online Extra: Facing the Financial Side of Funerals

Foundations, but with Juicier Tax Breaks

Making Trust Funds Do Double Duty

There's a Way--Where There's a Will

The Virtues and Values of an Ethical Will

Tiptoeing Back into Mutual Funds


THE BARKER PORTFOLIO

Why Junk Bonds Suddenly Look Good


INSIDE WALL STREET

Will Merck Perk Up?

Playboy Earnings May Get Scanty

How Cross Media Moves Merchandise


FIGURES OF THE WEEK

Figures of the Week (.pdf)


EDITORIALS

Don't Turn the Big Five into the Big Four

Why Beijing Must Satisfy Workers


INTERNATIONAL -- READERS REPORT

Lawless in Belgium

Forging Ahead on Steel

Money Alone Won't Vanquish Poverty

India: Reforms Take Longer in a Democracy


INTERNATIONAL -- ASIAN BUSINESS

More Virgin Territory
Richard Branson has inked joint ventures from Australia to Hong Kong in airlines, cosmetics, cell phones, radio, and more


INTERNATIONAL -- EUROPEAN BUSINESS

Italy's Labor Pains
Prime Minister Silvio Berlusconi's reforms, which have caused escalating social strife, may backfire

Invasion of the Magazine Snatchers

The House That Bob Built
Bob the Builder leads London-based studio HIT's growing stable of global stars


INTERNATIONAL -- INT'L OUTLOOK

Germany: The Election May Sound the Death Knell for Reform

Shakeup at Mitsubishi

Tensions in Serbia


INTERNATIONAL -- FINANCE

Suddenly, All Europe Is Saying "Charge It"
The euro and Net shopping have ignited credit-card use and white-hot competition. Can a shakeout be far off?

The Bank That's Rewriting All the Rules


INTERNATIONAL -- INT'L FIGURES OF THE WEEK

International Figures of the Week
BW MagazineOnline Highlights from this issue
BW MagazineMagazine Forums


BW Magazine



Cover Photograph by Ron Kimball; Cover Typography by Stephen Kenny/BW


International Cover Photograph by Greg Girard/Contact

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Video Views

Go-Go Growth
New data indicate the economy is heading for 4% growth, says BW's Jim Cooper. But can this rate be sustained?


Keeping Andersen Alive
It's in the interests of the country for the accountant to survive, says BW's Mike Mandel. His advice to the company: Plead guilty and reform


Time to Buy?
Bargains are still available as the economy warms up, says BW's Gene Marcial. One name to watch: Pharma giant Merck


Insurance Risk
Variable life coverage turns out to be not such a great deal when the markets decline, says BW's Jeff Laderman


Turmoil in China
Growing worker unrest, along with the government's crackdown on demonstrations, raise new questions about the country's role on the world stage, says BW's Bob Dowling

  SPECIAL REPORTS
Best Global Brands
These 100 brands are among the world's most recognized—and most valuable

Best Places to Launch a Career
We canvassed career-services directors, employers, and students to rank the best companies for recent graduates

BusinessWeek 50
Our picks of the top-performing companies from the S&P 500. Plus, regional rankings for Asia and Europe:
Asia's BusinessWeek 50
Europe's BusinessWeek 50

Customer Service Champs
Companies that excel at pleasing customers, based on J.D. Power & Associates customer satisfaction data and our own reader survey

Hot Growth 100
From young, upstart companies to those that have been around for centuries: Plus, regional rankings of top-performing small businesses in Asia and Europe:
Asia's Hot Growth 100
Europe's Hot Growth 100

Info Tech 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars

World's Most Innovative Companies
Nurturing, creative cultures allow these companies to wow customers with innovative products and services

More Special Reports

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